Will it make the boat go faster?

Team GB rowers asked themselves this throughout their Sydney Olympics preparation.

I’m obsessed by its simplicity.

The rowers distilled their goal to the only thing that matters – their boat being faster than all others..

Hundredths of seconds would separate gold-medal and non-medalists.

The question enabled them to evaluate every action individually and collectively. Training regimens, nutrition and even their lifestyle choices.

If your organisation truly understands its vision, your version of “will it make the boat go faster?” provides a brutally simple and profoundly honest lens – empowering everyone to challenge anything that doesn’t clearly and unambiguously deliver to it.

If you can’t find a simple question, can you be sure your teams know that they’re doing the right thing?

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