Different leagues

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So you woke up today to find you didn’t do as well as hoped/expected/needed in some client survey.

How does that feel?

Fine? Not great? Terrible?

How long will that feeling last for?

Only as long as you let it.

You’re home now. With people you trust. People who believe in you.

Ask yourself: does it really matter?

If it feels bad today, it’s only because you’ve allowed someone else to make you feel that way.

Someone did relatively better than you.
You hate losing.
You feel they beat you.
They won.
But at what cost?

Was it worth it?

Does it even matter?

On Monday, when you pick up the phone, trying to win business, striving to be relevant to your customers, will your loss (or their win) make any difference at all?

A difference to the client, to your shareholders, to you?

It’s unimaginative (at best – irresponsible at worst) to rely on some arbitrary award to give you the confidence to go out into the world and add value.

Be relentlessly purposeful and confident in your intent.

Find ways to find meaning in your business.

That’s sustainable.



Stand up for your principles. Even when nobody else will.

That’s how you stand out.

That’s how you get to be proud of what you’ve done.

Of who you are and who you will become.

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