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Under the leadership of Mike Bracken, the UK is undertaking an ambitious effort to simplify public access to government services and information.
If you are not already aware of Mike and his impact on digital government services, this will be a good read/watch.
Either way, there are some invaluable nuggets in here for you to take away including:
– the manner in which they have inverted the approach to digital – so it is for the user first;
– the way they are providing the services (via GitHub…) for local government to draw down as and when they wish;
– the small data/big data approach of engaging users in conversion to determine where in the available dataset they might find utility.
Very smart man, leading a talented team and having a noticeable and sustained impact on society.
Enabling real change through user-centric digital design and execution.